Who are we?
fourOsix is a Montana brand & shop that promotes art, music, style, forward thinking & quality of life.
The original, since 2007
Since the store’s infancy in 2007, its goal was and still is to build a successful brand while simultaneously making a positive impact to its local community and economy — not just through words, but rather by action.
The store’s primary purpose is to contribute to the local community and promote Montana quality of life.
Love where you live
The unique products carried at fourOsix compliment the interests of many Montanans including art, music, culture, style, travel, snow-sports, Montana summers, community, forward thinking and healthy living.
Papu Rincon
Alex "Papu" Ríncon has a passion for innovative ideas, marketing, business development & establishing strong networks with individuals & communities. He is an entrepreneur with a focus on community & a strong sense of social responsibility.
Papu was honored as a “Champion of Change” by the United States White House (Obama era). The U.S. Small Business Administration honored Papu as Montana’s Young Entrepreneur of the Year, & Downtown Helena Inc. honored Papu as Helena, Montana’s Business Person of the Year , & Downtown Helena Inc. honored Papu as Helena, Montana’s Business Person of the Year. He has also been asked to be the keynote speaker at a multitude of entrepreneurship events including Senator Jon Tester’s Small Business Opportunity Workshop held at the University of Montana, and as the Entrepreneur In Residence for the School of Business at Montana State University.
Papu strives to live life with purpose, and right now his purpose is to love life. Living in Montana, he has learned how important quality of life is and takes every opportunity available to play in the mountains, lakes & rivers. Papu has been snowboarding for over three decades, and does a lot of his thinking from a chairlift or while hiking in the snowy mountains of Montana’s backcountry. In the summer, he mountain bikes, rides his motorcycle, camps, hammocks & fly-fishes for trout on the majestic rivers near his home in Helena, Montana.